Kleto combines SEO, Generative Engine Optimization, and technical engineering to help brands rank in search and surface in AI-generated answers.
Kleto comes from Kletos, Greek for "chosen" or "summoned." We help brands become the ones chosen when customers search and the ones summoned when AI answers. We started Kleto because we kept seeing the same gap: SEO agencies that deliver audits but can't write code, and dev shops that build fast but have no understanding of visibility. We bridge both. Every optimization we recommend ships as production code.
Founder
Mechatronics engineer specializing in technical SEO, Generative Engine Optimization, and full-stack development. James has contributed to open source projects used by hundreds of millions of devices, including Pydantic and OpenClaw. His background in systems engineering and agentic AI gives Kleto its technical edge in understanding how language models extract and attribute information.
Co-Founder
Brand strategist and design specialist who understands how brands compete for visibility at scale. Uliana is a former brand manager for Nestlé, where she oversaw the Nescafé line across Europe. She brings the marketing intelligence and design sensibility that ensures every technical optimization also strengthens brand credibility.
Tell us where you want to show up. We'll map the path from where you are to where your customers are looking.